Papa John’s

papajohns.com
2018 - Ongoing
Content Strategy — UX Writing — Consulting

In 2018, Papa John’s brought Outline Studio in to level up their content. In transition from their original founder, they needed to define a new company voice and speak to a younger audience.

We started with a content audit of their entire site. This process illuminated multiple high impact changes that could be made quickly. Once triaging was completed, we got to work refining the UX writing in the app and their new design system. In collaboration with their marketing, product, and UX teams, we launched the latest version of their site and app in 2019 and have been iterating since.

Highlights

Vegan Pizza →
As the only vegan on the team, we were able to take an auto-generated SEO page and turn it into one of the more pleasing pages on the site.

iOS App — Case Study Coming Soon
We completely revamped the UX writing in the iOS app, which saw quite the jump in conversions.

Papa Rewards — Case Study Coming Soon
Papa John’s customer loyalty program was scattered across multiple different teams, causing confusion and inconsistency. We unified it.