Naming Questionnaire

We’re looking forward to working with you on this project! Once you and any other stakeholders have filled out this questionnaire, we’ll follow up to schedule a meeting to review directions and options.

Name

First Name

Last Name

Write down your main idea behind your brand in one sentence or phrase.

Who is your most important audience?

What do you want your audience to feel when they hear your name?

What’s your advantage? What do you do that your competitors don’t? How do you talk about what you do differently than they do?

How do you want to be different from your competition?

What are a few good metaphors for what you’re doing?

Naming Questionnaire

Outline Studio

Together, we'll find your voice.