DNSimple

dnsimple.com →
2018 - Ongoing
Content Strategy — Consulting

In 2018, Papa John’s brought Outline Studio in to level up their content. As they were transitioning away from the original founder, they needed to define a new company voice and speak to a younger audience.

We started with a content audit of their entire site. This process illuminated multiple high impact changes that could be made quickly.

Once triaging was completed, we got to work refining the UX writing in the app and their new design system. In collaboration with their marketing, product, and UX teams, we launched the latest version of their site and app in 2019 and have been iterating since.